Last edited by Mooguran
Wednesday, August 12, 2020 | History

6 edition of Product Strategy for High Technology Companies found in the catalog.

Product Strategy for High Technology Companies

by Michael E. McGrath

  • 30 Want to read
  • 4 Currently reading

Published by McGraw-Hill .
Written in English


The Physical Object
Number of Pages400
ID Numbers
Open LibraryOL7298632M
ISBN 100071362460
ISBN 109780071362467

The Apple Product Strategy When we talk about Apple, what usually comes to mind is its product line, which has become equated with high quality, invention and innovation. Preorders come rolling in even months before the release of a new product, and customers barely even blink when it comes with a steep price tag attached.   Business Strategy vs. Product Strategy by Marty Cagan | In keeping with my recent theme of product planning, I’d like to focus in this article on an important distinction and source of frustration in many companies, and that has to do with the differences between business strategy and product strategy.

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (, revised and ), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting Author: Geoffrey A. Moore. Full text of "New product strategy in small high technology firms" See other formats HO?*.Milt c. 2. ^ WORKING PAPER ALFRED P. SLOAN SCHOOL OF MANAGEMENT NEW PRODUCT STRATEGY IN SMALL HIGH TECHNOLOGY FIRMS by Marc H. Meyer WP November 19 8 2 MASSACHUSETTS INSTITUTE OF TECHNOLOGY 50 MEMORIAL DRIVE CAMBRIDGE, MASSACHUSETTS NEW PRODUCT STRATEGY IN SMALL HIGH TECHNOLOGY .

Pricing High Tech Products is a Dynamic Activity. Again, things move fast in Tech. Sometimes it’s a high initial price to harvest profits while you have a feature advantage, other times it is aggressive discounting to gain market share, based upon your lower cost structure due to less expensive technology. Creating a successful product requires attention to the details, from getting the user interaction and the visual design right to providing the right functionality and using the right technologies. With so much focus on the nitty-gritty, it’s easy to no longer see the wood for the trees. This is where the product strategy .


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Product Strategy for High Technology Companies by Michael E. McGrath Download PDF EPUB FB2

Companies looking to make a mark in today s crowded high-tech battlefield need two primary elements: a distinctive product and a powerful product strategy. Without both, they simply won t t Strategy for High Technology Companies, 2nd Edition, is today s only book on product strategy written specifically for high-tech by: One of the key determinants of success for today's high-technology companies is product strategy--and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry/5.

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device Manufacturer: McGraw-Hil Publishing Company, This is an excellent book about product strategy for high technology companies.

It is very thorough, concise and the author has a very systematic approach handling the subject. You will learn the basics and there are a lot of examples of past successes and failures of product strategies.

The book consists of /5. This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest by: "Product Strategy for High Technology Companies" defines how high-tech companies have used product strategy and product platform strategy to achieve competitiveness, profitability, and continued expansion in the Internet t strategists in high-tech companies will get the latest information on developing successful product policies - including technological change, product differentiation.

One of many key determinants of success for right now’s high-technology corporations is product technique—and this information continues to be the one book on product technique written particularly for the twenty first century high-tech business.

In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional bundle of specific and unique characteristics.

Product strategy is extremely critical to high-tech companies. The market continuously evaluates and rewards or punishes competitors based primarily on the success or failure of their products.

Because of the dynamic nature of high-tech markets, product strategy becomes even more critical than in other industries. This strategy cannot be static File Size: KB.

Tech icons like Bill Gates and Mark Zuckerberg have their own book clubs, and there's a reason why. Here are 15 books you should read if you want to succeed in tech. "Product Strategy for High Technology Companies" defines how high-tech companies have used product strategy and product platform strategy to achieve competitiveness, profitability, and continued expansion in the Internet t strategists in high-tech companies will get the latest information on developing successful product policies - including technological change, product /5(16).

Strategic Considerations for the Triple Bottom Line in High-Tech Companies. MARKET: Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.5/5(2).

fundamental belief that a company’s products need to be grounded in a strategy that is driven by the market. We combine this core principle with a team of instructors who have real-world experience leading high tech product teams, to deliver training seminars that are informative, of product management in technology companies.

This e-book. Product and Market Strategy for High Tech Products, Services and Innovations. While technology development is critical, high tech and clean tech leaders usually win by building the right product to uniquely address a real pain in the market at the right time and executing on this product and market strategy on a timely ng and Doing go hand in hand.

This book offers a true blueprint for companies looking to market and sell innovative high-tech products in a mainstream market.

This blue print begins by segmenting customers into groups with different needs and goals (innovators, early adopters, early majority, late majority and laggards). These groups do not form a continuous by:   The following three strategies have generated the best results for tech companies on a tight budget and helped them reach their performance goals.

Create and Distribute Valuable Content Regularly Every tech firm needs to develop a broad range of content, including blog posts, articles, white papers, case studies, eBooks, guides, infographics.

A company embarking on a high tech strategy must, simultaneously, be learning about their market for the first time and teaching that market about an emerging technology. The learning component of this strategy should result in the high tech marketer investing heavily in market research to understand the structure and the needs of the market Author: Bruce D.

Buskirk, Edward D. Popper. 7 Key Marketing Strategies for Technology Companies The way enterprise technology and software companies need to approach marketing themselves is evolving and it is imperative to leverage tactics that will produce real results.

The Role of Product Management in the High-Technology Company Developing Services as Part of the High-Technology Product Strategy Unique Characteristics of Services: Implications for High-Tech Marketing Intellectual Property Considerations Types of.

When the definitive book on corporate strategy for the early Internet era is written, Amazon will be the main example, not Google, Apple, Microsoft or Facebook. Those are great companies too, but Author: Venkatesh Rao. Product strategy for technology companies is closely related to New Product Development.

It starts with a strategic vision which provides answers to questions such as “Where is the business going?”, and “How will it get there? There is definitely a huge gap in the market for an upto date book on this.

All the examples provided in the other responses are solid but they predominantly cover manufactured products (eg. by FMCGs) or technology from the ‘PC era.’ Much has chan.

10 Intellectual Property Strategies For Technology Startups it does not necessarily ensure that a company’s product is a good product or that it Author: Richard Harroch.